I met Gretchen at Neocon 2013 and she told me all about her paint. I saw the product in action and I instantly became a fan! It's not just any paint. It is designed to "enhance light." What's so devine is that even more saturated, deeper, richer hues STILL capture and reflect direct and ambient light. It's subtle and chic - do not expect sparkles on the wall. All seven of my dedicated readers will know that I'm all for anything that will get people to use color and dispel the incorrect notion that dark colors make spaces look smaller. So.... go buy some at Target! Like right now!